SearchMap > Market Segmentation*
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User Comments
Website that provides information on how to focus on one market segment at a time, gain market share and profits, and then invest in the next market segment.
good reference
The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects
Classic Guerrilla marketing principles: Focus on One Market Segment at a time.
Explains market segmentation
The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are most likely to purchase your offering. If done properly this will help to insure the highest return for your marketing/sales expenditures. Depending on whether you are selling your offering to individual consumers or a business, there are definite differences in what you will consider when defining market segments.
